Every day, supply chain professionals juggle chaos, fight fires, and work miracles to keep goods moving – not to mention managing countless stakeholders, from carriers to customers to C-suite executives (we like to say No One Ships Alone). You deserve better than constant stress, scattered systems, and disjointed processes, which is why we're obsessed with making the little things seamless and the big challenges manageable. When logistics teams are happy, everyone wins.
Call it OW-luh-re, OH-lur-ee, OWL-er-ee, or whatever works for you. We've kept the name because owls embody what great logistics should be: always on, seeing everything, and smart enough to prevent problems before they happen. We'd rather focus on building those qualities into our software than finding a name that's easier to pronounce. It's a philosophy that runs through everything we do.
That philosophy comes from our founding team, who bring decades of logistics technology experience from companies like Uber Freight, Flexe, Flock Freight, and more. With institutional venture capital backing, we're building for the long haul – creating software that actually works for the people who use it every day
Step ahead of the competition with the TMS platform for shippers that transforms supply chain chaos into order, visibility, and control.