Target Corporation is one of the largest general merchandise retailers in the United States, headquartered in Minneapolis, Minnesota. The company operates approximately 1,995 stores across all 50 states, employs around 415,000 team members, and maintains 70 supply chain facilities. Target generated roughly $105 billion in net sales in fiscal 2025, with stores fulfilling over 97% of total sales. Target sells across food and beverage (~24% of revenue), beauty and household essentials (~30%), apparel and accessories (~16%), hardlines (~15%), and home furnishings (~15%).
Brands can sell into Target through traditional 1P wholesale (buying relationship with Target's merchant team) or through Target Plus, the company's invite-only third-party marketplace with roughly 1,200 curated sellers — selectivity that transfers trust, as Target shoppers are reportedly 23% more likely to try a new brand discovered on Target.com than on other retail sites. Target's fulfillment model centers on its stores-as-hubs strategy, powering same-day services (Drive Up, Order Pickup, Shipt delivery), next-day delivery via a growing sortation center network, and standard shipping — meaning brands benefit from fast, localized fulfillment without managing it themselves. On the media side, Roundel is Target's retail media network, working with 2,000+ brand partners to run on-site product ads, off-site programmatic, CTV, social, and in-store media — all fueled by first-party purchase data from 100+ million omnichannel guests and the Target Circle loyalty program. Roundel generates over $2 billion in annual value for Target, with plans to double that by 2030.
Brands in CPG, beauty, apparel, home, and food typically engage Target for access to its affluent, brand-conscious, millennial- and Gen Z-skewing customer base, the combination of physical shelf presence with digital discovery, and the ability to layer Roundel advertising on top of distribution for closed-loop, omnichannel campaigns.
