Fulfil is a cloud-based ERP platform purpose-built for high-growth e-commerce and wholesale businesses. Founded in 2015 and designed from the ground up for direct-to-consumer commerce, it is used by Shopify Plus brands and omnichannel merchants typically doing $5M to $1B in annual revenue. It is commonly adopted by companies in consumer goods, apparel and fashion, food and beverage, health and beauty, and home goods — particularly those managing operational complexity across multiple sales channels, warehouses, and fulfillment partners.
Core modules include multi-channel order management (Shopify, Amazon, Walmart, TikTok Shop, Faire, and 500+ EDI retailers), real-time inventory tracking across unlimited warehouse locations and 3PL facilities, purchase order management with demand forecasting and automated reorder points, and a mobile-first warehouse management system with barcode scanning, batch picking, and wave releases. The platform also offers manufacturing support with bills of materials and production scheduling, built-in accounting with real-time COGS and revenue recognition, and a bundled BigQuery data warehouse for analytics. Fulfil integrates natively with over 40 3PL providers and major WMS platforms without requiring middleware.
Logistics teams rely on Fulfil as a source of sales orders, purchase orders, inventory positions across all warehouse and 3PL locations, and inbound shipment data. The system tracks what is in stock at each fulfillment node, what is committed or allocated to open orders, what is inbound from suppliers, and what is buildable from available components — providing the operational data needed to coordinate routing, replenishment, and fulfillment workflows. Its automated order routing engine also surfaces which warehouse or 3PL each order is assigned to, along with shipment status and tracking, making it relevant to broader transportation and supply chain planning.
