Shipper TMS / Shipper Platform
A shipper TMS is transportation management software built from the shipper's point of view. Where carrier-facing tools focus on fleet dispatch, load matching, and capacity utilization, a shipper platform focuses on the buy side of freight: planning shipments, comparing carrier options, controlling costs, and ensuring deliveries meet customer expectations.
The distinction matters because many platforms in the market are owned or operated by freight brokers and carriers – meaning the technology is designed, at least partly, to steer freight toward the platform operator's own capacity. A shipper-first TMS has no freight to sell. Its only job is to help the shipper find the best carrier for every load based on cost, transit time, and performance – whether that carrier is an asset operator, a broker, or an LTL provider.
Shipper platforms typically span rate management, load optimization, carrier tendering, shipment visibility, freight payment, and reporting. The best ones integrate tightly with the shipper's ERP and order management system so that orders flow in automatically, shipment events write back to finance, and nobody is copying data between systems. For shippers managing complex freight – multiple modes, temperature requirements, dozens of carrier relationships – this carrier-agnostic approach ensures decisions are driven by data, not by who owns the platform.
The rise of shipper-specific platforms reflects a broader shift: logistics teams want tools that serve their interests without conflicts of interest, with fast implementation and pricing that doesn't penalize growth.
Owlery is built exclusively for shippers – carrier-agnostic and free of brokerage conflicts – so every rate recommendation and routing decision is optimized for the shipper's cost and service goals, not a platform operator's margin.
